Archives for posts with tag: personal brand

working day in office. two businessmen at work.

Professionalism, as defined by Merriam-Webster, is “the conduct, aims, or qualities that characterize or mark a profession or a professional person.” While many professional characteristics are unique to the industry in which they apply, some cover all professionals. Check out our short list of qualities below that outline what it means to pursue professionalism:

Build your Personal Brand

What makes you, you? Are you a go-getter who always takes the extra step, or perhaps the dependable coordinator of all things process improvement? Whatever your personal brand is, build this into a recognizable reflection of who you are – thereby establishing your reputation and identity as a business person. Become known for your positivity or forward-thinking – in the long haul, you’ll open up opportunities for yourself for different projects or even a promotion!

Dress for Success

Cliché, I know. But one thing that’s not cliché – a first impression. When meeting someone for the first time, there’s quite a bit to be taken from personal appearance. Paint yourself in a positive light! If you show up to a business meeting in tennis shoes and well-worn jeans, odds are that you might lose that big project to the business professional in a pant suit. When presenting, a common rule is to dress a level above your audience. Pack up those old painting jeans and trade them in for a new suit!

Komm. Comun. Communikation.

Grabs your attention, doesn’t it? A pet peeve of self-proclaimed grammar nerds across the globe, spelling, punctuation, and grammar issues occasionally make a dreaded appearance in professional communication. As with any communication, whether it’s a personal email or company press release, communication is marketing. Every email, every phone call, and every interaction builds an image of you. With this comes an important role: protecting and building your company’s image. When communicating, make sure to be effective, persuasive, and clear. When in doubt, use the five W’s: Who, What, Where, When, Why (and How)!

Know a thing or two about what it means to be a professional? Share your tips with us below!

Thank Yous

Personally, I am a huge proponent of thank you cards. Not only do they come in many different adorable patterns, themes and colors but they are also one of the most sincere ways to say thank you.  Nothing expresses gratitude better than a hand written note. Thank you cards can be used for a variety of occasions or reasons but incorporating them into your work routine can be a small but powerful way to get noticed.

A hand written thank you is possibly one of the best follow-ups to an interview. It not only shows your future boss that you are serious about the opportunity but it also demonstrates that you are both respectful and courteous. Sending a thank you card can make you stand out above other candidates you are competing against and could possibly be the deciding factor on whether you get the position over someone else.

Another great opportunity to send a thank you is when a co-worker goes above and beyond. Did someone really help you out in a bind? Did someone step up to ensure a project deadline was met? A thank you card can be an unexpected and unique way to communicate how grateful you are for their efforts.

No matter the reason, a thank you card is always appreciated. I constantly see thank you cards displayed proudly on my co-workers desks as they are kept as mementos of appreciation. When you get ready to write your next thank you, make sure you keep these helpful hints in mind:

Be timely – Ideally, a thank you should be sent or presented to the recipient within a week of the thank-provoking action. However, don’t let this discourage you if you somehow get caught up, the old saying applies ‘better late than never.’

Be specific – The perfect thank you directly acknowledges the reason for the card. Make sure you tell the recipient exactly why you are so grateful.

Be polished – To be most effective, make sure you dot all your I’s and cross all your T’s by checking that your spelling and grammar are correct. A sloppy thank you can mask its true purpose and quickly be disregarded.

Be you – Any card that is aligned with your personal brand and can remind your recipient that you sent them this sweet note is a plus. It will be an everyday reminder of your graciousness.

Be prepared – Always have a variety of thank you cards at your desk. This allows you to be prepared and able to write a quick thank you when the opportunity presents itself.  Having multiple styles of thank you cards also lets you personalize your thank you for the individual recipient. This makes it feel heartfelt and not generic in nature.

So, who will you be sending your next thank you to?

%d bloggers like this: