Archives for posts with tag: customers

Members

As we gather the fallen leaves, pick the ripening apples, and overstuff the quintessential bird, we occasionally tend to forget that it’s the season to be thankful. Alas, not this year! We’ve gathered a list of all the things that we’re thankful for here at The HON Company. So, grab a smoldering hot chocolate, kick up your flocked feet, and settle in!

1. Our Amazing Customers

First and foremost, we’re thankful for our amazing customers! Your dedication to selling the HON brand and promoting our products is without parallel; we appreciate your support! From east coast to west coast, and everywhere in between, we value the fact that our customers choose the HON brand. Thank you for your continuing partnership!

2. Our Dedicated Members

What makes The HON Company tick? Our members! Everyone from Supply Chain to Marketing, Customer Support to Sales, Training to Product and beyond has a hand in the daily upkeep of this amazing company. Whether we’re working on garnering the next shipment of lock assemblies or designing a new prototype, we all work together to make this a well-oiled machine.

3. Our Commitment to Being a Great Place to Work

Chili Contests, Jeans Days, volunteer and professional opportunities … who wouldn’t want to work for HON? As a member going on her seventh year of working for this fantastic company, I can’t imagine working elsewhere. We continually improve our members through leadership programs, HON University courses, and frequent training sessions. Now that’s something to sink your teeth into!

4. Our Evolving Products

On average, we launch about 10 new product lines a year! We stay ahead of this ever-changing industry by constantly evolving our product assortment, revolutionizing our materials and textiles, and introducing innovative new product lines. Check out our newly launched seating textile In Season (aptly named for a fall blog!), view our recently expanded Flock collection, or try out our Build Tool on hon.com today!

5. Our Community

Nestled in the heart of the Midwest, Muscatine, Iowa was the Pearl Button Capital of the World in 1905, accounting for nearly 37% of the world’s buttons. Since then, Muscatine has become home to The HON Company where we take a vested interest in upholding our strong community. Whether we’re fundraising for local or national charities with the HNI Charitable Foundation or helping the community in partnering with City of Hope, we strive to make a difference!

Though we’re not serving hot apple cider and green bean casserole just yet, there’s plenty to be thankful for here at The HON Company! Anything you’d like to add to the list? Tell us below!

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Email

An informative subject line

Use ultra-specific verbiage within the email’s subject line to spark interest and encourage the recipient to prioritize the email.

  • This will help confirm that the message is not spam or junk mail.

A personal salutation

Depending on the nature of the business relationship, address the recipient by their first name and/or their last name with an honorific.

  • An honorific may always be included, but is most appropriate in situations of initial contact (Dr., Mr., Mrs., or Ms.).

A sensible structure

Format your email in successive paragraphs to achieve an organized, professional structure and smooth the flow of information.

  • First paragraph:
    • If you are replying to an email from the recipient, thank them for their email
    • Introduce yourself if necessary
    • Provide a brief overview of the purpose of the email
  • Main body:
    • Give thorough yet concise instruction or information
    • Be aware of the recipient’s level of understanding and tailor the content accordingly

The appropriate tone

  • Keep the phrase “It’s not what you say, but how you say it” in mind when composing emails to customers.
    • If delivering not-so-great news, consider first explaining what unfortunately cannot be done, but what can be done instead.
    • Offering an alternative in place of a “No” will better reflect your organization’s high regard for customer satisfaction.

A professional closing

  • Choose a closing depending on the type of business relationship held with the recipient.
    • Some examples are “Sincerely”, “Regards”, or simply, “Thank you” if you have requested something in the email that warrants a response.
  • Follow your closing line with your first and last name, your title, and any appropriate contact information.

Things to avoid:

  •  ALL CAPS
  • Inconsistent font style or text color
  • Excessive exclamation points
  • Negative or inappropriate language
  • Internal jargon
  • Anything you would not want to become public

What other email etiquette tips can you share?

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