The holidays are a great time of year to come up with creative new ways to engage with your customers and partners. Whether you’re hosting a training for a newly launched product, sponsoring an event or participating in a vendor fair, we all know that the more face time you get with a customer, the better.

Holiday Showroom Event:

For a Sales Representative, this time of year is about finishing the year strong (the food and gifts are just an added bonus!). Celebrate the holidays with your customers by inviting them to your showroom and organizing a holiday-themed giveaway to encourage them to attend the event. Make sure to target customers who already have an interest in your product or are in the middle of making a decision about which products to order. By showing your appreciation for their business and giving them one last chance to check out your products, you position yourself to close those final sales before the year ends.

Catalog Distribution Tips:

The HON Company ships its new catalogs to customers during the holiday season, and it’s the perfect excuse to do something extra special for customers. If you have the time, try hand delivering your catalogs or brochures for an added personal touch. Or, try wrapping your catalogs in a holiday bow or bag to make it look like a special gift. Include a handwritten note that offers tips for using your catalogs and selecting your products. Anything you can do to help your catalog stand out will get your customers thinking about you and your products in 2016!

New Year Kick-Off Dinner:

Make sure you are top of mind for your customers at the start of 2016 by organizing a New Year kick-off dinner. Be mindful of vacation time and try to schedule it 1-2 weeks after everyone returns from their holiday breaks. Inviting your most important customers to dinner at the beginning of the year will make them feel valued and inspire them to select your products.

What are some of the ways you celebrate the holidays with your customers?

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