In the spirit of Halloween, let’s talk about something that can be really scary…..you guessed it, the world of social media! If your business hasn’t jumped on the hayrack (or bandwagon) yet, have no fear. Here are 3 ways to make sure you don’t get lost in the (corn) maze:

Hide out for a while

Regardless of the pressure you may be feeling to jump on social media, don’t rush into it. The best first step is to not move at all; instead, sit back and observe. What are your key audiences saying about your brand or your industry as a whole? What are you competitors doing online? Just like any offline relationship, a successful social media relationship starts with listening. Once you know where your audiences are most active and what they need, you’ll be better positioned to jump into the conversation at the right time and offer an effective solution that meets those needs.

Carve out your strategy

Let’s get festive and pretend your social media strategy is a pumpkin. What would you carve into it? What story would your design tell? It’s important to have a good understanding of who you are and what makes your business unique. Yes, social media is known for informal interaction, but everything you post should be purposeful with an end goal in mind.  Be sure to outline your Key Performance Indicators (KPIs) ahead of time to help you measure the success of your social media content and strategy.

Be the friendly ghost

The key to a successful social media presence is transparency. Don’t be afraid to let your followers see through your larger business objectives to build trust and really humanize your brand. Your followers become more than just customers; they become friends, so share content that is driven by more than your company’s sales initiatives. Reward them with exclusive behind-the-scenes sneak peeks, post photos from your office’s fun holiday festivities, and share inspirational stories of your work in the community. Maintaining an online “friendship” with your key stakeholders requires a combination of solving their problems, teaching them new information, motivating them, and celebrating their successes (what I like to call a virtual high-five). Be prepared to invest the time it will take to reciprocate the support your followers are giving you by proactively monitoring their activities and helping them find the tools they need to succeed.

What are your social media fears? Let HON help!

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